'Fashion Star' outfits in stores the next day

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March 6, 2012 6:42 am
  • E.J. Johnston
    E.J. Johnston
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PASADENA, Calif. -- A week from tonight, the search for a "Fashion Star" begins, and among the TV show's executive producers leading the effort will be former Pittsburgher E.J. Johnston, son of former Penguins coach and general manager Ed Johnston.

E.J. grew up in Upper St. Clair playing hockey -- and still plays hockey and basketball -- and he doesn't see sports as all that different from fashion.

"I make sports analogies all the time in the fashion world, and it makes some people go crazy and roll their eyes, but it works," Mr. Johnston said at an NBC party during the Television Critics Association winter press tour. "The designers are the coaches. The models are the athletes. The fashionistas are the fans. The runway is the ice. The backstage is the locker room. It all makes sense, and marketing is marketing."

What distinguishes "Fashion Star" from past fashion-based reality competition series is summed up in NBC's promotional slogan for the show: "Watch it today. Wear it tomorrow."

'Fashion Star'

When: 9:30 p.m. March 13, NBC.

Host: Elle Macpherson.

Winning clothing collections from each episode will be for sale the following day at one of three retail stores. The series was shot last summer to give time for all the clothing to be manufactured.

The show's ultimate winner will get a deal for a $6 million collection that will be carried at Macy's, H&M and Saks Fifth Avenue. (Although Saks is leaving the Pittsburgh market with the closing of its Downtown store this month, "Fashion Star" clothing will also be sold at saksfifthavenue.com.)

Each week on "Fashion Star" designers unveil three looks from a collection. On one side of the stage, mentors/judges Jessica Simpson, Nicole Richie and John Varvatos offer their critiques of the wardrobes. Then host Elle Macpherson and the contestants pivot to the other side of the stage where buyers from Macy's, H&M and Saks bid on each collection or opt to make no offer.

TV writer Rob Owen: rowen@post-gazette.com or 412-263-2582. Read the Tuned In Journal blog at post-gazette.com/tv. Follow RobOwenTV on Twitter or Facebook.
First Published 2012-03-05 23:19:40

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